當前位置：2014年5月29日，瑞士高階衛浴品牌勞芬在上海黃浦江為新品藍鑽陶瓷Kartell by Laufen系列舉行了一次特別的“海上”媒體見面會。作為特邀媒體，就Kartell by Laufen新品系列對勞芬高層人士進行了採訪。接受採訪的有勞芬市場與產品總監Marc Viardot、勞芬全球公關部經理Beatrice Rueger、以及設計Kartell by Laufen新品系列的義大利著名設計大師Roberto Palomba。
本站副總編輯謝禎（左）與義大利著名設計大師Roberto Palomba（右）合影
受訪設計師簡介：
Ludovica+Roberto Palomba是居住在米蘭的高知名度建築設計師。於1994年建立了Palomba Serafini Associati。他們曾經榮獲許多“國際獎項”，諸如金羅盤獎(Compasso D’Oro)、Elle國際裝飾設計獎、紅點設計獎(Red Dot)、歐洲設計大獎(Design Plus)、卓越設計獎(Good Design Award)和德國設計獎。
Ludovica+Roberto Palomba除了為世界頂尖品牌擔任設計工作,也是這些品牌的藝術總監,並且計劃在全世界舉辦建築和設計展覽會。他們設計過的知名品牌包括：安託利尼、貝內蒂、碧莎、波菲、Brix、坎佩樂尼、德國當代、德里亞德、艾麗卡、埃爾瑪、Exteta、菲昂、弗拉米尼亞、Foscarini, 卡特爾, 廚寶, Kos, 勞芬, 萊瑪, Plank, 玻託那福勞, Rapsel, Redaelli, Salviati, 薩瓦亞&莫羅尼, 三星, Schiffini, Tubes, Valli&Valli, Viccarbe, When Objects Work, 扎諾塔, Zucchetti。
勞芬新品藍鑽陶瓷Kartell by Laufen系列：
勞芬新品藍鑽陶瓷Kartell by Laufen
Kartell by Laufen 是一個完整的浴室解決方案，汲取Kartell 本身獨有的靈感設計和氣質，透過 Ludovica+Roberto Palomba 夫婦完美的解讀，結合勞芬自身的精湛品質以及創新精神，形成這個滲透出強烈浪漫主義情懷的系列。
勞芬新品藍鑽陶瓷Kartell by Laufen
Kartell by Laufen 低調的美感不同於市場上的其他衛浴產品，讓您情不自禁地想要擁有它。這款夢想之作精美絕倫，擁有巨大的市場吸引力和令人折服的誘惑力。
採訪實錄：
As a designer, how do you use this new material that combines plastic and ceramic?
作為設計師如何使用這種新型材料，塑料和陶瓷的結合?
【義大利著名設計師Roberto Palomba】It was difficult at the beginning, to understand the how, it was a bit difficult to understand how to do. But then we work together with the entire team, it was funny and easy, because these two material, they’ve never been combined together, so it was like a virgin land that we gone up. There was nothing before like that. And at the beginning it was little bit dangerous because if you make a mistake, two big brands, there’s lots of responsibility, because of the production went in to produce the collections, plastic molds, ceramic molds, faucets, bathtubs…huge collections. If we made a mistake, because we share the project, it’s not just my responsibility, I was just doing the design but there was the production, the sales, the entire presentation and everything, it’s huge responsibility.
一開始要理解怎麼做是很困難的，但我們和整個團隊合作使得這個過程變得有趣和容易。因為這兩種材料沒有被合成過，所以我們就像踏上處女地的先行者一樣興奮。但是要這麼做，我們所承受的壓力其實很大，這是兩個很有名的品牌，對此的投資也很大，包括製造所用的塑料、陶瓷模具、龍頭、浴缸等等，這是一套有著很多產品的系列。如果我們在任何一個環節任何差錯，設計、生產、銷售、市場等，那麼我們所承擔的責任將會很嚴重。
釋出會在遊艇上舉行
Why and how did laufen choose Kartell to cooperate?
那為什麼會想到用這兩種材料來做一個混合，為什麼選擇kartell這個塑料品牌來做跨界合作？
【勞芬市場與產品總監Marc Viardot】Why and how, that’s the question. Because we are the best (laugh). We’ve known each other for many years, 5 or 6 years now and we started to think, we get to know each other like when you are attracted to something, and all of the sudden you have a feeling that this can be more. It’s like falling in love, then you get to know each other better, so maybe you go for dinner you go for the movies and later you become a couple, then you start working together, and now we’ve work together for many many years, almost every week in Milan, Roberto always with us, bringing the two companies together, and understanding each other’s culture and history very well, taking the best out of both and making a great product together, this is the how. As for why, everything became evident now, it’s a big success. Why is it a big success? Because it’s two excellent companies, it’s not only two excellent brands but also two excellent industrial companies, we share a lot of values and industrial production, innovation, each in its own field. If you bring two fantastic things together you can only create something greater. (Roberto Palomba) Or it’d be a disaster. Or its a big success or a big disaster, there’s nothing in between(laugh).(Marc Viardot) that’s why you need somebody like Roberto, always being the oil in the engine, to make sure it goes right.
為什麼及怎麼和Kartell合作，這是個很好的問題。因為我們都是行業內的佼佼者(笑)。我們彼此認識有5、6年了，經過多年後我們開始思考合作，這就像當你被什麼東西吸引了之後，你會突然有種感覺，感覺這件事可以有更深的發展。就像當你墮入愛河，當你足夠了解對方後，你們也許會一起吃晚飯看電影，之後你們成為了一對，然後就會開始彼此支援，一起獲得成就。我們兩個品牌一起工作了很多年，幾乎每週在米蘭都會見面，設計師Roberto也會一直伴隨著我們，理解兩個公司的文化與歷史，並從中提煉出雙方最好的部分，一起設計成這件偉大的產品。這是關於我們怎麼合作的回答。至於為什麼，現在我們所取得的巨大成就就恰好回答了這個問題。為什麼這是一個巨大的成功?因為這是兩個最好的公司，不僅僅因為我們的品牌很知名，而是因為我們是兩個最好的製造企業，我們有著共同的價值觀，及在彼此領域中同等專業的製造能力。如果你將兩個最好的東西結合在一起，你只能創造出更偉大的東西。(Roberto Palomba) 或者是一場災難(笑)。結果可能是一個巨大的成功或者是一場巨大的災難，不可能會有中庸的結果。(Marc Viardot) 這就是為什麼我們需要像Roberto這樣的設計師，作為調合兩個品牌的潤滑劑，並且確保我們在朝一個正確的方向前進。
釋出會現場
(Roberto Palomba) it’s a team effort, we work together, fighting for the same goal. I’m nothing without the team. One thing I want to say is that it’s impossible to manage a project so wide, without competence over marketing, design, production, brands and etcetera, is impossible. That’s why I always stress on these teamwork, because it’s very complex, and the investment is unbelievable huge. Therefore the design has to be focus in order to produce something that has a unique quality. We are talking about something that is using a complete new material, the SaphirKeramik, which is something completely different. So the managers-products, marketing, everyone involved has to be very focus on this. We start to have fun one week after we open the first launch, because until then we were so stressed, until the last second-remember that we were printing the catalog by telephone, it was so stressful. Because we were conscious, that what we were doing was something completely different, we open the fair in Frankfort, and the most important Groups in the world were presenting their best collections in the Frankfort fair. We open the fair, it was the first moment, our booth was crowded like that, it was impossible to walk for the first two days. People was crazy. People who came to see the design, they see it like the first time after many years, they are watching something completely different. And it wasn’t only because of the corporation you know, Kartell or Laufen or my design or the quality of the ceramic, it was the assemble, a complete range of things. That’s why I say it’s impossible to manage something like that if we don’t have such a team of managers.
(Roberto Palomba) 這是一個團隊的成就，我們一起朝著一個共同的目標奮鬥。如果沒有我的團隊，我就什麼也不是了。我想表達的是，如果沒有在市場、設計、製造、品牌等等方面足夠勝任的能力，完成這樣一個牽涉巨大的專案其實是一個不可能的任務。這就是為什麼我一直強調團隊合作，因為這實在是太複雜了，而對此的投入也是無法想象的大。因此我們的產品需要非常聚焦於找尋自己的獨一無二的特性。我們需要使用一個全新的材料，藍鑽陶瓷。所以我們各個團隊的負責人們，包括製造部、市場部等等，所有人都需要非常聚焦於這一點。我們直到在第一次產品會之後的一個月才開始享受這一切，因為在此之前所有人都筋疲力盡了。還記得我們在最後一刻電話要求列印產品目錄嗎，可想見當時的壓力有多大。因為大家都非常明白，我們在做的是一個全新的事情。我們在法蘭克福衛浴展——全球最重要的集團都在在展出他們最好的產品——釋出這個系列的時候，我們的展位在展會一開始時就馬上被人群擁堵注了，人們都為我們的設計瘋狂，彷彿是在多年後，他們是第一次看到了一些嶄新的東西。這不僅僅是因為我們的品牌，Kartell、或勞芬、或者是我的設計、或者是我們陶瓷的質量，而是因為這一切的集合，所有模組的配合。這就是為什麼我說如果我們沒有一個像我們這樣的團隊，做成這件事情是不可能的。
釋出會現場
What about the technical breakthrough? What has Laufen achieved.
我們想了解一下勞芬歷史上在技術的創新。
【勞芬市場與產品總監Marc Viardot】Speaking for Laufen we have quite a few breakthough in our history. In our more than 120 years of history, we have set a lot of milestones, in terms of products and productions. For example Laufen has invented the wall-hanged toilet, now is the standard in Europe today, 95% of the toilets is wall-hanged, has been invented exactly 50 years ago by Laufen. We’ve invented new production technologies like pressure casting, completely efficient and hi-tech production, instead of the old traditional production methods. Then we have continually stretched our competence with producing tremendously complicated pieces in ceramics, like large basins, 1 meter and 80 long floor-standing basins. When at the time when we first launched the floor-standing basin, there was no such basin, but today you see it everywhere. So we’ve set many milestones, and now we’ve set two milestones at one, one is the SaphirKeramik, which is an incredible new material, developed more than 5 years and now we are producing thousands, with a stable quality and industrial processes of Europe. You know SaphirKeramik, with the super slim walls and very sharp radius, that gives a complete new picture to the bathroom, maintaining this fantastic material of ceramic. And this SaphirKeramik we put into the new collection of Kartell by Laufen, have an entire collections all the basins are made of this material. So it was a lucky draw that at the same time when we started the cooperation we were also seeing light at the end of the tunnel for the SaphirKeramik, but it was also one of the things that made us more stressed, because we made a very complicated shape that was only possible with the new ceramic. And everything had to come out at the same time, in march 2013 in the Frankfort. Besides the catalog, the photo shooting, the decoration, the website and everything. But in everything we wanted to make a difference, everything had to be consistent, and the SaphirKeramik was a big breakthrough, and will be changing the bathroom for the future.
從勞芬的角度來說，我們在120多年的歷史上有很多的突破，在產品和製造商都有過很多的技術里程碑。比如勞芬是壁掛式馬桶的發明者，而今天壁掛式馬桶已經成為歐洲標準了，95%的馬桶都是壁掛式的，這是我們勞芬在50年前發明的。我們發明了新的製造技術比如壓力鑄造，這是一個全新的技術。我們也繼續延展我們的能力首創非常複雜的陶瓷產品，比如高達1.8米的立式大型臉盆。當我們釋出時還沒有這種產品，現在你可以在任何地方看到了。而我們現在有兩個新的里程碑合併在一個產品裡釋出了。我們的藍鑽陶瓷，這是一個全新的不可思議的材料，經過5年的開發，我們的生產體系已經很成熟，使用了歐洲的工業流程，產品質量很穩定，我們現在已經在製造上千個使用這種陶瓷的產品了。藍鑽陶瓷這種材料是可以製造出非常薄的壁體以及非常尖銳的倒角的，這使得我們能夠在浴室空間裡創造出一個全新的面貌，但同時還能保留陶瓷材質的特性。而且我們將藍鑽陶瓷應用到了我們的Kartell by Laufen系列，在合作開始時我們能看到藍鑽陶瓷最終可能獲得的成功，但同時運用這個材料反而也給我們帶來了很大的壓力，因為我們設計了一個非常複雜的造型，這個造型複雜到只能運用這種新型材料才能被製造出來。一切都在3月法蘭克福展釋出，一切都必須非常合拍，產品拍攝、裝飾現場、網站上線等等，我們對於這一切細節都有很高要求，我們想要一些特別而又能保持一致的東西。藍鑽陶瓷最終被證明是一個巨大的突破，有能力改變未來的浴室空間。
釋出會現場
【義大利著名設計師Roberto Palomba】From the design side, from the end-consumer side, a new technology, innovative process, they have a deep impact on the emotion that come from this new collections, this new ceramic gives us the new opportunity to create something that is absolutely novel if you compare to similar product, just put it nearby, there’s a shocking thing when you use the product, in hotel, in private flats and so on. When you see the design creates emotion in the environment, it’s unbelievable. It’s a completely different effect. Especially when the bathroom is such a white space, and these slim walls, these elegant forms can really add a special value to the space. And it’s a huge innovation that comes deep in from the technology, from the material. It’s not just the matter of the shape. It’s not just about making something a bit different, it’s about making something that is a real evolution.
從設計角度及終端使用者的角度來說，一個新的技術和創新的流程能對這個新系列所能產生的情感帶來非常深遠的影響。這種創新材料能允許我們去創造全新的產品。如果你去對比類似的產品，你會發現當你使用我們的產品時，在酒店裡，在私人公寓或者其他空間裡，當你看到一個設計居然為環境增加情感，這是一件非常令人驚訝的事情。特別是浴室空間通常都是白色的空間，而我們超薄的瓷壁，優雅的造型，能完美的為空間增加一些特別的感受。而這種不可思議的創新是深植於技術，深植於材料的，它不是簡單的外觀造型。
From the design perspective, what was the source of your idea for Kartell by Laufen collection?
今年這個新的系列包括藍鑽陶瓷這個新技術，包括在新系列裡對於色彩的大膽運用，從設計的角度來說Palomba先生的創作源泉是什麼?
【義大利著名設計師Roberto Palomba】The idea comes from function. The collection must be glamorous for the plastics and especially for the ceramic, but we want to create an emotion that is enabled by function. One of the characteristic of the basins, is the relationship between the basin and the bathtub. So we created a lot of space because we were able to reduce the thickness of the wall, from 6 centimeters to 3 centimeters to 8 millimeters, so we were getting a lot of space, we can make a smaller or larger basin. But then we decided to create a larger bathtub, to put more place for functions. So then we were studying the human relationship with the water, we were studying the position of the body, studying what kind of things you will place on your basins, what kind of gesture you will have, what kind of movement. These were very important to us. So we started to organize space like a tablet, when you move your hand, what will be the function. Even the faucets, has a little shelf on the top, that is made with one plastic tray. And this plastic tray was especially dedicated to women. Because I was looking my wife doing make-up, and I saw her using small objects that sometimes they are in a dangerous position. They are going to fall down. And as I was looking how she was moving her hands, taking her things. And when the things lay all around, it became a problem because now that she’s not so young, she doesn’t see so good, she has to find the little stuff. So it’s like, you know when you are shooting things, you have a round thing as a target, you know exactly where to shoot, so we created a round shape for the tray. So when you are picking up things, you know exactly where the things are. So I was looking at her, and when she uses her things, she always put things in the same place. So that was very useful. But then, a function is not aesthetics, a function is just a gesture, a shape or a dimension. So thanks to the ceramic or the plastic, we were able to elevate the aesthetics. And the aesthetics part is my job and also my secret, I’m not going to reveal it (largh).
創新源於功能。這個系列對陶瓷和塑料來說都必須呈現出很精妙的設計效果，但我們想通過功能來創造情感。我們面盆的其中一個特性就是和浴缸之間的關係。因為我們能靠藍鑽陶瓷大量的減少瓷壁，從6釐米到3釐米到8毫米，所以我們能節省出大量的空間。我們可以選擇製造一個小一點或者打一點的面盆，但我們決定製造一個大一點的浴缸，留出更多空間給必要的功能。當時我們研究了人與水之間的關係，我們研究了身體的動態，研究了人一般會在面盆上放什麼東西，等等。我們開始將空間按模組來安排，當你移動你的手時，你會需要什麼功能。我們甚至設計了一個小塑料托盤在水龍頭上方，這個托盤是特別為女性使用者設計的。因為我看到我妻子在化妝時，我看到她在使用很小的物件，而這些物件有時處於非常用以掉落的危險位置。當我在觀察她是如何移動她的手臂，拿東西，且當東西散落四處時，對她來說是多麼不方便的一件事情，因為她已經不年輕了，視物不那麼清晰，她要去仔細尋找她需要的東西。所以我們有個靈感，當你在射擊時，你有一個圓形的物體作為你的目標，你能很準確的知道該射擊哪裡。所以我們就將這個托盤設計成了圓形。當我觀察她如何使用這個托盤時，我看到她每次都能很準確的將物品放到了同一個位置，證明這個設計是有用的。當然，功能不是美學，功能只是一個動作，一個單純的形狀，只是一個維度。感謝新材料，我們能將美感提升到一個新的高度，當然美感的部分是我的工作祕密，我不會和大家透露我的魔法的(笑)。
I have a similar question along the line but it’s for Mr. Marc Viardot. You’ve talked about a lot of breakthroughs for Laufen, so where do you draw your inspiration from? Is it from market research? Do you look at what people are doing in the bathroom space? Or do you work with very renowned designers? What’s your secret?
我有個類似的問題問Mr. Marc Viardot。您剛才提到了勞芬所創造的多個突破，您的靈感來源是?市場調研?研究人們怎樣使用浴室空間?或是和非常知名的設計師合作?您的祕密是什麼?
【勞芬市場與產品總監Marc Viardot】I think the secret is to understand the complex situations, and put different ideas and different people together, and make things happen. We have a very methodological approach. We work only with external designers, and only with the best. It’s all about concepts. Designers today are not just delivering drawings or designs, no. We work with designers for 10 years now, we work conceptually. So we think the whole 360 degrees with the designers. So for example, I always say we do not work with any consultants, other than IT consultants. We work with designers that have the flexibility to work with you. That’s the major part of our inspiration. But the other important part is our history. Our people have been working in our factory for all their lives, sometimes their parents have already been working in our factory. So they are really experts. To have innovation, first of all you have to have a stable quality and stable industrial process to evolve. When all these are stable and you have bright people to think beyond-the Swiss people especially-always thinking about improvements, then you have to foster them, you have to foster these ideas. And the SaphirKeramik was like that, we took our production director, he has a doctorate degree in ceramics, he was production director for the whole group for 20 years now. he said, go out of the daily business, don’t worry about production planning and deliveries anymore, just think about innovation. And he’s been thinking since more than 5 years now about the SaphirKeramik, one of the big breakthroughs, and there are many in the pipeline. There are many new things to come. And this idea to taking somebody out with this expertise and give him the resource and people and capital, is unbelievable. then it’s up to us, to manage all these parts, and maybe with some other parts, like Kartell has a completely new and different ideas, we can also adapt to a certain point or do something better. And when this all works you can create an perfect entire collection to launch worldwide in all the countries. We have tremendous response and huge success, it’s like the market, the media, everybody are waiting for something like this for the bathroom.
我想我們的祕密在於理解非常複雜的專案，並能將不同的創意，不同的人融合到一起，使這個專案能順利完成。我們的方法是非常講究的，我們只跟外部設計師合作，而且只跟最好的人合作。這一切都歸功於觀念，今天的設計師已經不僅僅是提交草圖或者一個產品的設計。我們和設計師合作超過了10年，我們從觀念上就已經和他們合作了，這種合作是360度全方位的。舉個例子，我一直說我們從不和顧問合作，除了IT顧問。我們和能夠非常靈活全身心投入給我們的設計師一起合作。這是我們主要的靈感來源。但同等重要的是我們的歷史。我們的員工已經在我們的工廠裡工作了一輩子，有些人的父母甚至也在我們工廠裡工作過，因此他們是真正的專家。要有創新，首先你得有一個穩定的產出以及穩定的工業化流程來進化。當所有的事情都穩定化了，而且你也有能夠主動思考的很聰明的員工了——特別是瑞士人，我們一直都在思考事物能如何變得更好，這時你要做的就是培養他們，培養這些想法和主意。藍鑽陶瓷就是這樣，我們的製造總監，他有一個陶瓷的博士學位，他已經在集團裡工作了20年，他說，不要被日常工作所束縛，不要擔心製造工藝或者最後的成品是否能出來，專注於創新吧。他已經為藍鑽陶瓷構想了5年，而現在我們還有更多的創新正在被創作。這種能夠讓一個真正有才華的人發揮，給予他足夠資源、人力、資本，這真是一件非常了不起的事情。然後就是輪到我們來管理所有的版塊，比如Kartell有一個全新的不同尋常的想法，我們也能夠順應或者給出更好的建議。當這些都無縫對接時，你就能夠創造一個完美的系列併發布到全世界各個國家了。我們得到了非常熱烈的響應和成功，如同市場、媒體，所有人都在等待這個產品來重新整理浴室的概念。
釋出會現場
Do you think this is the secret to keep your brand young and vigorous, especially when Laufen is 122 years old?
勞芬已經有122歲了，您認為這是品牌保持年輕活力的祕密嗎?
【義大利著名設計師Roberto Palomba】It doesn’t seem so (laugh).
看起來一點都不像是122歲的牌子(笑)。
【勞芬市場與產品總監Marc Viardot】It’s a mix of young and experience. Old doesn’t mean experience, young doesn’t mean fresh. You have to be flexible, you have to be open-minded, and think outside the box. And then have a good team, know who you can expect, trust, and share. Today is all about openly share, you don’t have to hold back anything, because if you share, you make everyone grow and think of the next already.
這是年輕心態和經驗的結合。年老不代表經驗，年輕也不一定代表新鮮。你必須非常靈活，必須保持開放的心態，勇於創新。然後你需要有個優秀的團隊，知道你能依賴誰、信任誰、和誰分享。現在的一切都強調開放和分享，你不需要有所保留。因為如果你分享了，你能讓所有人跟你一起成長並創新。
【義大利著名設計師Roberto Palomba】When we launch the collections in German, there’s this phrase, “sharing is the new way of processing”. It became our motto, because all the collections were created by sharing, sharing culture, sharing experience, sharing emotions. And because of the sharing, we process each other and cause the breakthrough. Brands like ours, we make connections, we work with a system of licensing. Even for brands like Kartell, we work with them so easily just as we put their logo by our side. The collection was created by both teams working together, to create something that is more. I always say one plus one is more than two. Otherwise you don’t create something unique, will be cheating on the brand and the consumers, like you are giving the same old food, just with a different packaging.
當我們在德國發布這個系列時，我們聽到了一個口號，“分享是瞭解的新方式”。這句口號變為了我們的座右銘，因為我們所有的系列都是從分享而創造出來的，分享文化、分享經驗、分享情感。正因為分享，我們才能更好的瞭解彼此並創造出真正的突破。像我們這樣的品牌，我們通過授權來工作。比如Kartell，我們和他們的合作非常順暢容易，簡就像我們把他們的logo放在我們logo的旁邊一樣般的容易。這個系列是雙方一起合作的來的，一加一不只等於二。不這麼做你無法創造出真正特別的產品，只會得到新瓶裝舊酒的欺騙消費者的產品。
【勞芬市場與產品總監Marc Viardot】Funny thing when Roberto was presenting ideas, concepts and designs to us with managers from Kartell, he constantly asked my opinions more on the plastic items. Then I start the other way around asking him his opinions about ceramics. I’m not saying I’m anywhere close to an expert in plastic, but I don’t have to be, because I trust in their know-how, they validate my opinion, we also do it the other way around, and that’s how it’s done.
當Roberto在向我們及Kartell管理層演示他的設計方案時，有件很有趣的事情。Kartell方經常問我對於塑料產品的意見，因此我也仿其道而行，開始詢問他關於陶瓷方面的意見。我並不能算是塑料專家，但是我也無需成為專家，因為我能夠完全信任他們在這方面的專業，他們接受及改進我們的意見，我們也一樣，這就是我們的合作模式。
【義大利著名設計師Roberto Palomba】For example it was the first time for Kartell to create an environment. They always design standalone pieces, one chair, one table. It’s never to create a family. But for us, we always design a complete range of bathroom products, we always think about the architecture, the emotion we place in the architecture, because most of our products will be fixed on the wall and become part of the architecture. So for them at the beginning it was a shock. Because they cannot imagine that every product has a special relationship with another product. They said ”I like the faucet”, but then I said ”you like the faucet but you have to combine it with the basin, you have to tell me I like the entire collection”, it was very difficult at the beginning, to bring them to our culture, our culture is a culture of environment, of architecture, they have the culture of the objects, standalone products, very iconic. For us, it’s always a big challenge to find the iconic assemble, not an iconic object, because if you create a combination of iconic object, it doesn’t work. It’s like if you have a football team with everybody wants to make goal. But somebody has to defend, somebody needs to stay by the door, everyone should do their own business. In the bathroom it’s the same. You have a basin, a toilet, a bathtub, a shower, a faucet, a furniture, a mirror, a lamp, it’s a system. And they stay there for minimum 5-10 years. So for them at the beginning it was a shock, because they couldn’t imagine how to design an environment, an architecture. Then we started to generate the real architecture, we had a room in Kartell, and we started to build, to show how the basin is working with the toilet, and so on.
對於Kartell來說這是他們第一次設計一個整體環境。他們一直設計單個的產品，比如椅子，或桌子，從不創造一個系列。但是對於我們來說，我們一直都必須設計一整套的浴室產品。我們經常會去考慮建築，我們如何將情感融入建築物裡，因為我們大多數的產品都會半永久的固定在這個建築裡成為它的一部分。所以一開始的合作對於Kartell來說是讓他們很震驚的，因為他們從未想象過每一個產品都能夠和其他產品有特殊的關係。他們經常說“我喜歡這個水龍頭”，而我就會說“你喜歡這個水龍頭，這很好，但是你需要聯合面盆來看，你需要告訴我，你喜歡這整體的設計”。在一開始，讓他們理解我們的文化，一種講究整體環境及建築的文化，是非常困難的。他們的文化是對於單個產品的文化。對我們來說，找尋整體系列的特色，比找尋單個產品的特色要更重要，因為如果你設計了一套各有特色的產品，這是不可能成功的，就像一個足球隊，所有人都想射門，但總有人需要防守，有人需要守在球門前，所有人都有自己該做的事情。在浴室產品設計中是同樣的道理。你有面盆、馬桶、浴缸、淋浴、水龍頭、浴室櫃、鏡子、燈具，這是一個系統。而且是一個會持續被使用5-10年的系統。所以對於他們來說，他們一開始非常震驚，無法理解怎麼設計一個整體環境，因此我們就開始搭建真實的場景，我們在Kartell搭建了一個房間，向他們演示面盆和馬桶是怎樣互動一體的。
Here’s a question for all three of you. How do you perceive the China market? Do you do adaptations for the China market?
這個問題是問三位嘉賓的。你們如何看待中國市場?在產品方面會為中國市場做出怎樣的改變麼?
【勞芬市場與產品總監Marc Viardot】In terms of technical adaptations, of cause. But as for design, no. we have a certain level of design, and certain level of premium in the market. People who travel around the world they share the same ideas and inform themselves very well, when they invest in a good product. So we are not doing real stylish adaptations. We have versatility within our range, we have flexibility within the Kartell by Laufen collection that we offer by the colors. We show different moods and they travel around the world to find theirs. But we are always surprised to find out that this is the mood for China or Russia or Australia, then the architects surprised us.
我們會做產品引數上的改變，但不會對設計有任何改動。我們在全球市場都保持著相同的風格及相同的高階感。現在人們都會在全球旅行，他們對什麼是好產品有相似的想法和相似的品味。所以我們從不做外形上的改動。我們每個產品線都提供了多種選擇，對於Kartell by Laufen系列我們也提供了多種顏色。我們提供多種顏色感受，他們來做選擇。但我們所預設適用於比如中國或者俄國或者澳大利亞的顏色感受，當地的建築師都會做出另我們意想不到的選擇。
【全球公關部經理Beatrice Rueger】But for me it was very interesting this time, seeing people acting with the products we have. So when people started to approach, they started to touch, started to smile, started to enjoy the colors, this was for me surprisingly. I have seen this repetitively this joyful approach, it makes me believe there’s no design which only stand for this people or that nationality. If you are really touched by heart with a product, this is international and global.
對於我來說，這次我看到人們和我們的產品互動，是一個非常有意思的場景。當人們接近我們的產品，他們開始大膽觸控，開始微笑，開始享受顏色，這對我來說是非常令我感到驚喜的。我不斷的看到這種歡樂的情景，讓我相信沒有一個設計是隻代表某類人或者某個國家的。如果你真的被產品所觸動了，這種觸動是可以跨越國界的。
釋出會現場
【義大利著名設計師Roberto Palomba】In my religion, human has been created like Gods. I think that’s because we are able to create. And Gods create human all the same, no matter you are Chinese or African or European, they share the same love, they need to eat, they need to sleep, we all do the same things, everybody. It’s just a matter of packaging, but not so much, because everybody’s got two legs, two hands and so on, so it’s just the color of the packaging. So with Kartell by Laufen we just add some colors, some differences that change the mood. But we are surprised that the people doesn’t take it as adjustments for different countries, but they take it as a joyful way to play. And this is fantastic for us, because we came from the most tolerant country in the world, the Switzerland, and we all share the same planet, thankful to be different just in the color of the packaging. That’s all.
在我的信仰裡，人類被創造得如同神一樣。我想這是因為我們有能力去創造。而神明將我們都創造得一模一樣，無論你是中國人或者非洲人或者歐洲人，我們一樣能感受愛，一樣需要飲食，一樣需要睡眠，我們所有人都在做一樣的事情。有所不同的只在於表皮，但也不那麼不同，因為所有人都有兩條腿，兩隻手，所以僅僅在於面板的顏色不同。所以Kartell by Laufen系列，我們也僅僅增加了不同的顏色，這些不同顏色能改變人們的情感感知。但我們也很驚奇的發現人們並不把這點當做國家之間的不同，而是作為一種非常喜樂而好玩的事情。作為世界上最能忍受的瑞士人，我們和大家一樣都共享著這個地球，和大家有所不同的僅僅在於面板顏色，這是我們感覺很慶幸的。
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